Foxfire's "Keep Calm and Fight Fires" illuminating T-shirt shirt is printed on a bright red background and features a fire department graphic and the phrase “Keep Calm and Fight Fires” on the front of the shirt and the Foxfire logo on the sleeve. The same photoluminescent technology used in Foxfire’s fire safety products is used in the ink displayed on the shirt, enabling the graphics to brightly light up in the dark. In the dark, the shirt’s white and green ink glows green. The shirts are available in both youth and adult sizes, with a base price of $24.95. (There is an additional $1.25 charge for youth sizes, a $2 charge for adult XX-Large, $3 for adult XXX-Large and $4 for adult XXXX-Large sizes).